MetricDesk - Marketing Metrics Tools
Budget and performance calculation tools for marketing, PR, and campaign teams
Available Tools
Conversion Rate Calculator
Calculate conversion rate from previous step to evaluate conversion performance.
Use ToolsROAS Calculator
Calculate return on ad spend to evaluate advertising effectiveness and profitability.
Use ToolsROI Calculator
Enter revenue and various costs to calculate overall return on investment for projects or campaigns.
Use ToolsKOL / Influencer Pricing Calculator (CPM / CPE)
Estimate reasonable sponsorship pricing based on KOL followers, estimated reach, engagement, and target CPM / CPE.
Use ToolsEvent CPX Calculator
Calculate event cost-effectiveness, including cost per attendee and media coverage.
Use ToolsPR Exposure Value (AVE) Calculator
Estimate advertising value equivalency of PR exposure through print media space or exposure volume.
Use ToolsOutdoor Billboard CPM Calculator (OOH)
Calculate cost per thousand impressions for outdoor advertising.
Use ToolsDigital Out-of-Home CPM Calculator (DOOH)
Calculate dual-level costs of media and foot traffic for digital out-of-home advertising.
Use ToolsCPV Video View Cost Calculator
Calculate cost per view for video ads, or estimate viewership based on budget and target CPV.
Use ToolsSocial Post Engagement Rate Calculator
Calculate engagement rate for single or multiple posts, supporting both reach-based and follower-based calculations.
Use ToolsCPL Lead Cost Calculator
Calculate average cost per lead, or estimate leads based on budget and target CPL.
Use ToolsEmail Marketing ROI Calculator
Enter email send data and costs, the system calculates ROI based on open rate, click-through rate, and conversion data.
Use ToolsLTV Customer Lifetime Value Calculator
Calculate Customer Lifetime Value to assess the long-term contribution of each customer to your business.
Use ToolsCAC Customer Acquisition Cost Calculator
Calculate average cost to acquire a new customer and evaluate marketing efficiency and LTV:CAC ratio.
Use ToolsChurn Rate Calculator
Calculate customer or revenue churn rate to evaluate retention performance and business health.
Use ToolsA/B Test Sample Size Calculator
Calculate the sample size needed for A/B testing to ensure statistically significant results.
Use ToolsBreak-even Calculator
Calculate break-even point to understand how many sales are needed to cover costs.
Use ToolsAd Fatigue Predictor
Predict when ad creative will experience fatigue and recommend optimal timing for creative refresh.
Use ToolsUTM Builder
Quickly generate tracking links with UTM parameters for analyzing traffic sources in Google Analytics.
Use ToolsQR Code Generator
Generate custom QR codes with logo and background image support, available in PNG and SVG formats.
Use Tools