MetricDesk - Marketing Metrics Tools
Budget and performance calculation tools for marketing, PR, and campaign teams
Available Tools
Conversion Rate Calculator
Calculate conversion rate from previous step to evaluate conversion performance.
Use ToolsROAS Calculator
Calculate return on ad spend to evaluate advertising effectiveness and profitability.
Use ToolsROI Calculator
Enter revenue and various costs to calculate overall return on investment for projects or campaigns.
Use ToolsKOL / Influencer Pricing Calculator (CPM / CPE)
Estimate reasonable sponsorship pricing based on KOL followers, estimated reach, engagement, and target CPM / CPE.
Use ToolsEvent CPX Calculator
Calculate event cost-effectiveness, including cost per attendee and media coverage.
Use ToolsPR Exposure Value (AVE) Calculator
Estimate advertising value equivalency of PR exposure through print media space or exposure volume.
Use ToolsOutdoor Billboard CPM Calculator (OOH)
Calculate cost per thousand impressions for outdoor advertising.
Use ToolsDigital Out-of-Home CPM Calculator (DOOH)
Calculate dual-level costs of media and foot traffic for digital out-of-home advertising.
Use ToolsCPV Video View Cost Calculator
Calculate cost per view for video ads, or estimate viewership based on budget and target CPV.
Use ToolsSocial Post Engagement Rate Calculator
Calculate engagement rate for single or multiple posts, supporting both reach-based and follower-based calculations.
Use ToolsCPL Lead Cost Calculator
Calculate average cost per lead, or estimate leads based on budget and target CPL.
Use ToolsEmail Marketing ROI Calculator
Enter email send data and costs, the system calculates ROI based on open rate, click-through rate, and conversion data.
Use Tools